Resume
Mohamed Aboulaila
•Growth Hacker & Partnerships Manager
•Web3 & Influencer Marketing Specialist
Summary
With 4+ years of experience in growth hacking, I've been at the forefront of scaling brands, driving user acquisition, and building thriving communities. I've worked with industry leaders like Playa3ull, Red Bull Gaming, Invisible Friends, Samsung, Mike and Ike, Shrapnel, Brett, Play Bloom Verse, helping them expand their reach, optimize marketing funnels, and accelerate token adoption.
My approach blends data-driven experimentation, influencer marketing, and viral growth strategies to maximize engagement and retention. I specialize in crypto, social media, influencer marketing, token growth, and community building, seamlessly integrating Web3 trends with high-impact promotional campaigns.
Experience
Partnerships Manager
January 2025 - March 2025
- • Managed Twitter and Discord channels, increasing engagement 3x
- • Onboarded 1K+ new Web2 users into Web3 community through simplified UX campaigns
- • Built and maintained relationships with Web3 projects to co-host AMAs, giveaways, and community crossovers
- • Developed partner pitch decks and onboarding flows to streamline collaboration and increase activation rates
Launch Strategist
December 2024 - February 2025
- • Led influencer partnerships during token launch
- • Campaign resulted in over $150M volume and a $51M market cap within two months
- • Coordinated go-to-market messaging across Discord, X (Twitter), and Web3 communities
- • Built activation pipelines with key KOLs to sustain momentum post-launch
Growth Partnerships Manager
March 2024 - December 2024
- • Led strategic partnerships and influencer campaigns for top memecoin project
- • Coordinated cross-platform marketing initiatives driving community engagement
- • Developed growth strategies resulting in increased token adoption and trading volume
- • Managed relationships with key opinion leaders and crypto influencers
- • Onboarded Rick Ross, Offset, Gilbert Burns, and NASCAR driver Witold Ramasauskas
- • Helped secure Forbes feature
- • Contributed to philanthropic milestones: 5 clean water wells in Nigeria, school in Tamil Nadu, India
Tournament Marketing Coordinator
November 2024 - February 2025
- • Helped coordinate branded Fortnite tournament in partnership with Dignitas
- • Supported planning, creator recruitment, and marketing rollout across social platforms
Influencer & Creator Partnerships Manager
July 2024 - December 2024
- • Outreach Lead for public playtest influencer push
- • Orchestrated content rollouts across Twitch and Twitter to drive playtest access
- • Collaborated with gaming talent managers to structure contract and delivery
- • Identified and onboarded emerging creators to diversify Shrapnel's promotional reach
Marketing Campaign Coordinator
January 2023 - February 2024
- • Coordinated gaming tournaments and esports events with millions of viewers
- • Managed influencer partnerships and sponsored content campaigns
- • Developed activation strategies for gaming and lifestyle marketing initiatives
- • Collaborated with content creators to produce engaging brand content
Creator Campaign Coordinator
February 2023 - June 2023
- • Executed Galaxy S-series gaming campaign by equipping creators like Bugha and AsianJeff
- • Helped launch the Samsung Odyssey Cup, handling backend logistics and creator contracts
- • Campaign generated 4M+ views and was featured in creator tech content and live events
Community Operations
December 2021 - May 2022
- • Moderated Discord and managed Web3 community growth
- • Project reached 15 ETH floor price (~$40K) with over $130M in trading volume
- • Facilitated partnerships with Web3 communities for AMAs and collaborative giveaways
Skills & Tools
Growth & Marketing
- • Growth Strategy & Viral Loops
- • Influencer Campaigns & KOL Management
- • Community Building & Engagement
- • Token Launches & Web3 Marketing
- • Partnership Development
- • Campaign Analytics & Optimization
Platforms & Tools
- • Web3: Galxe, Zealy, Layer3
- • Analytics: Amplitude, Dune, Mixpanel
- • Tools: Notion, Figma, Airtable, Zapier
- • Social: Twitter, Discord, Telegram
- • Gaming: Twitch, YouTube Gaming
- • Creator Platforms & Talent Management
Community & Speaking
- • Public Relations Society of America
- • Volunteer – Dallas Blockchain Club
- • Workshop Speaker – Web3 Creator Mastermind (2024)